B2B FMCG marketplace
Woven into the trade, not on top of it.
SutraFin weaves retailers, distributors, and brands onto one platform — ordering, payments, and delivery, working together instead of apart.
Retailers
Order stock, pay their way, and track every delivery from the shop.
Distributors
Reach more shops, run leaner, and get paid up front.
Partner banks
Work quietly behind the scenes so payouts and collections just happen.
For retailers
Stock your shop without the upfront squeeze
Retailers get flexible time to pay, so cash stays in the shop instead of tied up in the stockroom.
Settling now
Payout on its wayPaid up front
as soon as each order goes out
- Invoice & GST in your name
- Yours
- Payouts
- On the platform
Collections
Handled here
For distributors
Distributors get paid up front
We settle with distributors as soon as the order goes out, so you’re not the one carrying the wait.
Built to be transparent and compliant.
Transparent terms
Clear from the first order — nothing buried.
Bank-backed
Partners settle quietly behind the scenes.
Built for compliance
Inside the rules that govern trade finance in India.
Relationships stay yours
We thread through the trade, never between you.